Resume

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Work Experience

2024 - 2025

  • Data Lead — Segari, Jakarta, Indonesia
    Jul 2024 - Sep 2025
    • Led data engineering and analytics reporting directly to CTO; managed cross-functional stakeholders across product, marketing, supply chain operations, and business development.
    • Automated supply-chain root cause analysis (RCA), helping maintain product wastage below 2% week-over-week.
    • Designed A/B tests for product features (for example order fee and priority delivery) to improve revenue while maintaining VIP weekly retention.
    • Improved pipeline reliability through health reports, alerts, governance, and optimization, reducing processing time by 70% and cloud cost by 40% within 6 months.
    • Owned recommendation-system analytics and ETL pipelines across data lake, warehouse, and datamarts; supported reporting for new initiatives including offline store expansion.

2023 - 2024

  • Senior Data Analyst — Paper.id, Jakarta, Indonesia
    May 2023 - Jul 2024
    • Mentored junior analysts and supported analytics needs across CPO, commercial, product, and operations in a B2B digital payments fintech company.
    • Built management monitoring dashboards, including commercial SME and enterprise OKR reporting.
    • Reduced manual commercial tasks by creating an automated analytics platform to identify high-priority untapped users for monetization.
    • Delivered campaign performance analyses and automated recurring reports through ETL development.

2019 - 2023

  • Business Intelligence Data Analyst — Tokopedia (part of GoTo then ByteDance), Jakarta, Indonesia
    Sep 2019 - Apr 2023
    • Built analytics products for one of the largest e-commerce ecosystems in Indonesia; received annual "Growth Mindset" award among 100+ analysts.
    • Automated analytics and financial reporting through Tableau dashboards, email reports, anomaly alerts, and R Shiny segmentation tools.
    • Developed SQL pipelines in BigQuery and ETL workflows in Airflow for multi-team reporting use cases.
    • Contributed to analytics governance and external audit readiness, helping increase dashboard utilization and organizational coverage above 90% in 2020.
    • Led analytics cost-efficiency initiatives that reduced ETL job costs by 7%+ in 3 months through query optimization and monitoring standards.

Earlier Experience

  • Data Analyst — Kulina
    2018 - 2019
    Digital startup focused on subscription-based meal delivery.
  • Health Writer, Survey Collector, Intern, and Math Tutor
    2015 - 2017
    Experience includes Hellosehat.com, Indonesian Food and Drug Authority, Smoke-Free Jakarta, National Institute of Research and Development (Ministry of Health), Community Health Center Depok City, and student tutoring.